Why Should You Invest in Content Marketing?

You’ve probably heard all the buzz about content marketing and how it’s the wave of the future.

But do you know why?

Content marketing is so effective for nearly each and every single company and industry on this planet, yet marketers don’t understand why. So, allow us to shine a light on this puzzling, yet fascinating, topic. We will prove to you beyond the shadow of a doubt that content marketing is really today’s marketing strategy (and it’s epic!)

The reason that content marketing has been moving at the speed of light in the past few years is simply because people like us are fed up with all the in-your-face advertising and the so-called sales tactics that just end up feeling cheap or underhanded.

We’re more attracted to the feeling of transparency and friendliness that we can get from a brand, and the existence of the internet and social media is what plays a huge role here. This is content marketing, ladies and gentlemen. These are the channels that allow us to pick and choose exactly what brands we want to interact with, and those we don’t. So when an ad that we don’t want to engage with pops up, we easily disregard it.

What is Content Marketing?

Content is king when it comes to your online media presence. Having unique content is critically important for building trust and brand awareness, which in return increases sales and provides you with an overall successful marketing campaign.

Content marketing is the full-on process of planning, creating, sharing, and publishing content via channels such as social media, websites, blogs, press releases, print publications, and many more channels. The goal of this process is to reach your target audience and increase brand awareness, sales, engagement, and loyalty.

That’s what JAYPAY is here for. Our passion is watching businesses grow, getting in on the groundwork of branding (or rebranding), and helping you establish a brand that connects with their target consumers.

By providing your audience with content they find interesting and engaging, they are much more likely to stay on your site longer, which increases the chances of them converting into a sale. Another bonus of using engaging content marketing is that it will give your audience a good reason to come back to your site and continue to engage with new products or services you offer.

Using Social Media Content Marketing Effectively

As we scroll through our Instagram every day (cough, cough…multiple times a day), we consistently notice the number of new ads that appear on stories or our feed. This is the action of creating content to promote your business and products on various social media platforms such as Instagram, Facebook, Twitter, and you know the rest.

So with over 48% of the total population being social media users, it’s easy to understand why many businesses invest in social media marketing. This strategy gives you several ways you can create and share content such as photos, live videos, stories, and pre-recorded videos on the many different platforms mentioned above.

And oh, boy, does that work.

Plus, don’t forget the impact of the COVID-19 pandemic on businesses, globally! The businesses that never even thought of having an online presence, or a social media account, had to switch up their game in the shortest time possible. The reason is that they needed to fit in with the rest who were able to keep going during the pandemic. Luckily, those who already adapted to the digital shift didn’t have much to adjust to.

For example, PlayStation managed to take social media to a whole new level with their #PlayAtHome initiative. They tried to encourage their followers to stay at home and download their games for free. PlayStation had an insane increase in followers on Twitter and Instagram, and the reason is that they were regularly posting engaging content and new gaming footage. More importantly, they were being creative with their way of delivering messages.

The Right Social Media Marketing Content Strategy

There is no right or wrong marketing content strategy. It’s just about finding the one that works well for your business, and that requires a lot of thought, trial and error, and putting in the best efforts to carve a niche in your industry. Your brand’s voice on social media is what creates loyal followers. It goes from fonts to colors to design styles. It’s basically the distinct personality that a brand takes on in its communications. With all the crowded digital landscape nowadays, you can only stand out so much on the basis of your visual content, logo or product features alone. Below is a good example of a company that uses social media effectively.

GoPro is an action camera manufacturer that is both interesting and engaging on social media. Since they make a product that takes amazing pictures and videos, outlets like Instagram are right up their alley. With the number of people who use their products and share their own amazing shots using the #gopro hashtag, they can both share some amazing shots from their products while also building an even stronger user base.

If you’re sharing enough engaging content on a regular basis, your audience will get used to seeing your content every week, which will help them with beginning to think of your business as a trusted resource.


Because of this, your audience is much more likely to share your content on their timelines and with their friends, therefore increasing the potential visitors to your website.

In short, you can see that by regularly posting content on both your site and your social media platforms, you can increase website traffic and count on a constant flow of new visitors to your site.

JAYPAY’s content keeps your users on the landing page and makes the sale. Guaranteed!

The Final Word

To a certain extent, we’re all social media addicts. We spend an average of 2.5 hours per day on social networks, whether it’s for the purpose of entertainment, socialisation, or even news consumption. Over the last two decades, it has become one of the primary marketing channels, and with the COVID-19 pandemic, it was an even greater reason for the rapid shift in the digital evolution.

The Statista Research Department informs us that in 2020, over 3.6 billion people were using social media worldwide; a number projected to increase to almost 4.41 billion in 2025.

These statistics can show you the state of the business world today, where it might be going, and how you can ensure your business is continuously meeting customers where they want to be met.

To sum up what we’ve explained throughout this informative blog post, it’s safe to say that with effective content marketing and the proper strategy, you can reach your target audience and increase conversions. There are several ways to market with content to boost revenue, grow your brand awareness and recognition, and build relationships with your prospects and customers. You just need to know who will be able to help you get there, don’t be shy.

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