Did you know that around 64% of organic traffic comes from search? To successfully build a digital marketing strategy, you have to master search engines, and that is what we at JAYPAY are here for. From wow designs, head-turning content, responsive development, and SEO, we’ll manage your entire website project from an idea to launch.
Imagine Google as one of these old, yellow phone books, only in digital format. Once you create a website, search engine bots crawl your website to understand the information it contains and index it accordingly. This is what allows it to appear in related search results. Search engine bots are now capable of understanding contextualised information on your website and index based on different factors, such as relevance and authority.
This is where search engine optimisation comes into play. SEO is the actual process of making your site better for search engines. It’s about optimising websites so that search engines understand relevance value and rank it accordingly on SERPs.
Now that you got all that information in, let’s make one thing extremely clear about SEO; Search Engines only index pages, and NOT your website as a whole. This means that your SEO work should be done page by page.
So, Why is SEO so Important?
Alright, so let’s say you go to Google to find information about a particular topic, for example, ‘why content marketing matters’. Immediately, you’ll get a list of results.
Think of it this way, did you ever go to the second or third results page?
Probably not.
This example is the easiest way to explain why SEO is important. Having your pages optimised for search engines helps your overall search ranking.
At JAYPAY, we know technology! We dive into the psyche of your target audience to understand what’s driving them and constantly test and deepen our knowledge. Advertising, social media, search — it all drives traffic back to your website, where you can fully engage customers and prospects within a controlled and branded environment. In today’s digital age, putting effort into search engine optimisation is necessary to help your company stand out online. Rather than relying on paid searches, improving your SEO boosts the organic traffic on your website. Your website becomes more visible on search engines and your rankings increase, making people more likely to visit your website.
Look at that, you’re getting exactly what you’re looking for!
Is Social Media Part of SEO?
It still isn’t pretty clear on whether or not social media activity, including likes, replies, comments, and shares directly help with ranking. We know that Google crawls a great deal of the content for most major platforms.
However, there’s so much content being generated, so Google can’t catch all of it.
For example, according to Bernard Marr’s article on ‘How Much Data Do We Create Every Day?’, there are 510,000 comments and 293,000 status updates added on Facebook every minute. That’s excluding the minimum 300 million photos that get uploaded per day.
But Google is crawling and indexing these sites and large amounts of their content. So, we can safely assume that a healthy presence with ongoing engagement from a relevant audience helps SEO.
How Can I Improve My Website’s SEO?
Isn’t that what JAYPAY is here for? Web technology and trends are always improving, and we stay on the cutting edge of these changes so that your site does too. When it comes to SEO, there’s more than one way to be right, and a lot of ways to be wrong.
When established companies tend to give advice to those who are new to the industry, they are often presented with seemingly contradictory viewpoints where they believe that their way is the right way. In many cases, their way can be the right way, but it’s not the only way.
If your website isn’t ranking for the desired topic, and you think your content is better than what is ranking, then it’s easy to just say Google has it wrong.
Using internal linking strategies that tell Google which pages of your site are most important for different keywords is an easy way to focus your SEO efforts.
HA! See what I did there?
If you want to direct traffic for a particular product to a specific page of your site, simply search for all mentions of the product on your site and link them to your target page. This helps your visitors and guides Google, too.
Another way you could improve your site’s traffic is by using keywords. A keyword is essentially what people will type in when searching for something. This is why you should make sure your keyword aligns with the intent of your target audience’s search. It can be a short keyword like ‘content marketing’ or a long-tail-keyword such as ‘how content marketing has evolved’ or ‘how to create an editorial calendar for content marketing’. Shorter keywords usually have a higher search volume, which means that they can be more difficult to rank for.
In comparison, long-tail-keywords have a lower search volume, but they are very specific. The advantage being that you are able to target the exact audience interested in the topic. It’s best to go for a mix of both: short and long-tail keywords.
The Final Word
You need to stop obsessing over your competitors and analysing the sites that rank above yours in the search engine results pages, because even the most experienced SEO pros will have trouble identifying exactly why one site is ranking above another.
Instead, you could make use of that time by creating content that answers your audience’s queries… just saying.
At JAYPAY, we make sure to cover your topic in full and that we don’t leave out any information that could be the least bit important. We know how essential it is that your audience have an overview of the desired topic and that they have answers catering to their needs.
You never know, an effective development plan with high-quality content might just be just one click away!