I’m old school. There, I’ve said it. I don’t own a tablet and never have, and it’s not because I think they’re just enlarged versions of our phones, it’s because if I do ever own one, it’ll mean it’s the end of books. I hope that day never comes. You see, I’m not just the CEO of JAYPAY, but at heart, I’m a writer; erogo, I’m a reader. So, it won’t come as a surprise that we’re building a library here at JAYPAY within our Chill Room. You can see the picture of the very beginnings of our library above, and we’re all ever so proud of it.
I’ve decided to base this journal on one of the books on our ever expanding bookshelf; The Disruption Mindset by Charlene Li. If you’ve not yet read it, hopefully this journal will tempt you into investing in getting this book, and then investing a little more when it comes to reading it.
Why The Disruption Mindset Stood Out
Along with its cover, which is definitely appealing, the title resonated with me. Our slogan here at JAYPAY is “Disrupt Or Die” and we all live by that mantra, day in, day out. Therefore, when browsing for a new book to add to our library, this one jumped off the screen and ended up in our collection.
When it arrived, I turned the cover and read the following:
“Many companies make disruption their goal. They believe that if they develop the right innovation, they will disrupt their markets forever and drive the kind of growth worthy of a magazine cover story. But as bestselling author Charlene Li explains, that’s not how disruption works. Disruption doesn’t create growth; instead, growth creates disruption.”
I was hooked.
It’s also at this point that I hope Charlene (or her publishers over at Ideapress Publishing) doesn’t mind me using this excerpt.
There’s also something I overlooked. I didn’t tell you the complete title of the book, which is:
“Why Some Organizations Transform While Others Fail”.
How fitting, especially when it comes to startups like JAYPAY. Let’s face it, most startups fall at the first hurdle, and if they make it to the second hurdle, a lot of them barely get over it.
What’s more interesting is that up until I read this gem of a book, I really did have the mindset that disruption was key to growth. Charlene completely debunks that notion and does it in a way that’ll allow you to see eye to eye with her reasoning.
As Charlene puts it, “most innovation efforts fail because they focus on developing innovations without thinking through whether, and how, these will create growth and change.”
Are you guilty of thinking the same way I did? That simply by being different, you’re going to stand out from the crowd, which immediately sees you catapult your brand to the next level? Go on, you can admit it. I certainly did!
But you see, even though I preach critical thinking to the entire team here at JAYPAY, my critical thinking skills went right out the window when it came to my Disrupt Or Die methodology.
Growth is a hard business. It doesn’t come easy, and so simply by being different should make growth any easier to come by. Another harsh lesson I learned. But beyond “growth” comes the next level of growth, which is called “breakthrough Growth”, and that’s even harder to achieve. Why? Because breakthrough growth doesn’t simply rely on established relationships. It’s evermoving and evolves given different markets, regions and groups. What works one day, may not work the next, and if you’re stuck in your ways because your balance sheet tells you everything is okay, just remember that your balance sheet can’t determine the future.
Change is the ever disrupting thorn in the side of our comfort zone
As a species, we’re not fond of change, and as we get older, change is something that we like to think less about. We like our routines and it’s these very routines that keep us grounded. Or are they?
Routines often lead us into comfort zones, and if we’re not careful, these comfort zones can keep us, and more importantly, our brands from reaching breakthrough growth. Changing the status quo can be daunting, but if we can move forward by creating thinking patterns that put the customer of tomorrow in the spotlight, instead of today’s customer, you’re going to be on your merry way to seeing breakthrough growth.
Just take a look at Apple. They’re disruptors (or used to be and soon will be again) because they create products for customers which host features these very customers never thought they even needed! And this, fellow reader, is one of the very things you’re going to need if you’re looking to capture the disruptive mindset.
Three markers which’ll drive your disruptive transformation
If you’re a CEO and you’re reading this, I want you to think about the three distinct markers which will see your disruptive transformation take place.
The first marker is taking on the Apple approach and creating a strategy which has your future customers in mind. You’re going to need to challenge yourself and your team when it comes to creating this sort of strategy, and you can expect some feelings to be shattered. Don’t worry, though, feelings are meant to be bruised. They heal, and you should see how quickly they heal when things start to turn in your favour!
The second marker revolves around leadership. If you think creating breakthrough growth is easy, please tell me how you did it so easily. Truth is, it’s not. In fact, you’re going to need leaders who can push your strategy through. Leaders who won’t falter at the first sign of trouble. If you’ve seen The Hunt for Red October and remember the bit where Sean Connery is guiding the sub through impossible underwater canyons, you’ll know what sort of leadership you’re going to need.
And the third and final marker is a combination of the first two. You see, if you add strategy which will serve your future customers and great leadership together, you get culture. If you stick to your strategy and your leaders are pushing forward as one, you’re going to create a culture that “thrives with disruption”. Charlene’s words, not mine.
So, then, I’ve given you a glimpse into this truly outstanding book. I suggest you find your way onto Amazon and get yourself a copy. Read it, digest it, do it!
From now on, when I tell my team and anyone new joining JAYPAY that we need to “disrupt or die”, I’m also going to be providing them with stern context as to how growth allows us to disrupt. 2022 will see JAYPAY carry out its breakthrough growth strategy with leaders who are capable, hungry, and driven to see it through. In turn, we’ll base our culture around being disruptive, but with the added value of seeing our growth create disruption, and not the other way around.
What does 2022 have in store for your brand?
I’d love to hear from you, and the best way for me to do that is by posting your comments. I read them all, and seeing that we’ve just started our blog journal, we don’t get many, so here’s your chance to shine!