Starting and running a business, especially online, isn’t easy. Your website or application has the ability to leave a lasting impression on users, and whether or not that impression is good can depend on a number of factors.
We’re not going to waste time discussing the obvious impact that the web and mobile have on us humans today. So, simply put, it’s highly recommended that businesses spend more time and resources on finding ways to improve user experience (UX).
How else can you have your users coming back for more if it isn’t by giving them the time of their lives? I mean, the experience of their lives.
Keep reading to find out some ways you could improve the UX of your website or mobile app.
What is User Experience UX?
There’s a reason we go back to the same supermarket each week. It’s the exact same reason why we go back to the same hairdresser or restaurant. Have you thought about that? The reason is that the services they offer have created a positive experience for us, which in return creates loyalty towards that particular brand or place. Remember, your brand will only exist when people draw real meaning from it. We’ll give your brand meaning.
So, UX focuses on the experience that your customers get using your product or service. It extends way beyond the tangible goods or services that you’re selling. User experience is what helps your user flow through the entire page, and it allows you to reach and interact with your customers before they have even touched your product or received your service.
Your goal in the development process of your website should be to keep user experience your top priority, and that is exactly what we at JAYPAY do. We escort your visitors through your business in ways that show them exactly what you want them to see in the buying process.
Mobile-First Design Strategy And Your Website
Every website that we develop is firstly made for mobile. This strategy is called mobile-first design, and it aims to create better experiences for users by starting the design process from the smallest of screens: mobile. You’re probably asking yourself why, and it’s simply because the first place that your users will see your website is on their mobile device.
The JAYPAY team perfectly understands that great user experience on your site ensures that your visitors can and will find everything they’re looking for with ease and speed. We also help create a content-rich, meaningfully designed site that keeps your customers engaged and wanting to return for more.
How To Enhance User Experience UX
Believe it or not, your website is an essential part of marketing in your business. You can even consider it your best salesman!
We are your best salesman.
At JAYPAY, we have a responsibility to make your site work efficiently. How do we do that? Simple. We improve the user experience to make it more easily accessible to visitors. Your website is your brand enhancer, and lead and sales generator. We’ll be sure to make it so.
Speed matters. The loading speed of your site is critical for optimising your website. Every fraction of a second, a visitor waits for your site to load, and with that, their frustration grows. The issue you’re going to be facing is that their frustration is aimed at your brand. If it takes more than 3 seconds to load, then visitors will most probably dump your website. You’ll see a decrease in conversions, page views, and customer satisfaction.
According to Daniel An’s article, as page load time goes from 1 to 5 seconds, bounce rate decreases by 90%. Now, you don’t want that, do you? On the contrary, a fast-loading website will do the opposite of the previously mentioned metrics, including that it would boost your overall SEO.
Now we’re talking!
Some other ways you could optimise your page load speed is by reducing the overall file size by compressing heavy images or by using a caching plugin to quickly load a stored copy of your site in your user’s browser.
We focus a lot on proper formatting and choosing the right font in all the content of your website. Your readers might leave your site halfway through and get bored if your content is filled with long paragraphs and tedious information.
Obviously, having a lot of fluff content or gibberish in your writing will lower its quality, and you may end up losing a lot of readers. So, keep them short and easy-to-read with some visual content so that you can boost engagement and lower bounce rates.
The JAYPAY Website Development team uses the latest website technologies to massively bring your website to life. It’s our intention to make it easy for visitors on your website to connect with you on various social platforms. Links to your social networks would be included on every page, not just for the heck of it, but because social networks are the place where visitors can interact and get an even better feel for who you are as a company and as a brand.
The Link Between SEO and UX Design
Even though two different teams handle SEO and UX Design, they go together – and it makes sense.
SEO focuses on ensuring discoverability on search engines, while UX is the part that works to build a website that provides relevant and engaging content to users, allowing them to feel that emotional connection.
SEO and UX are so closely linked and the collaboration across those two teams is important in order to create a seamless experience for customers throughout their purchasing journey.
SEO Is All About User Experience
Google’s aim is to constantly improve its users’ experience, and it has rapidly evolved over the past few years. To provide searches with high-quality, relevant, and trustworthy results, the search engine introduced countless changes to the SEPRs and introduced slight algorithmic updates.
Boosting your SEO efforts without considering user experience is not possible. Just like designing your site from scratch and not optimising it for search engines is also a huge mistake. These two aspects of your site go hand in hand and they need to be integrated from the very beginning, and JAYPAY can help you do that.
The Final Word
We get so caught up in ensuring that our websites appear in relevant searches that we forget how important it is to ensure that once customers do arrive at our website, we are giving them the best possible experience.
So, if you really want to capture your audience, go ahead and click here. Trust me, it will be the best decision you ever make.