Marketing for the Digital Age

Marketing has been around for as long as humans have had something to sell. It was nothing more than a simple act of persuasion… until very recently. Now, all of that is changing as we evolve into the digital age.
Putting aside Kim Kardashian, you need to keep in mind that getting likes or followers on social media isn’t only what the digital age is about, because prior to that, you have something much more vital, which is emotionally connecting with audiences in order to build a brand they can relate to.

So, tell me, are you looking to crack the code to your customers’ hearts? At JAYPAY, we help businesses, no matter how small, to expand more easily, including elevating your brand and engaging with your current or potential audience. In a world that is constantly changing, adaptability is a key characteristic and our focus is to build your brand from the ground up. The digital revolution from traditional marketing to digital has changed the rules, personal relations, and communication, not to mention the way everyone uses their time.

How Does the Digital Age Affect My Company?

The digital age offers new businesses and startups the opportunity for their brands to be visible to a massive number of people with just a few clicks, and with digital branding, it can help your company stand out in a competitive market. Technically speaking, there are so many ways to get your brand out there, you just need to have the right marketing services.

Since you’re here reading this, you probably already understand that we’re a society driven by digital technology, to the extent where people in some countries don’t have access to running water, but still, they own smartphones.

Smartphones allow people around the globe to easily connect with each other through phone calls, text messages, emails, and the list just goes on and on… They also help you look up information, or do some research, which saves time and money. You can probably now understand the influence digital marketing has on people’s interactions, purchases, work, and life habits! It’s incredible.

For example, did you ever think that your smartphone could help you stay on top of your children’s dental hygiene by tracking how long they’re brushing their teeth for with their Bluetooth-enabled toothbrushes? Neither did I! This is proof that companies today should have a firm grasp on how to make use of digital technology in order to maximize their brand awareness.

What Tools Do I Need to Succeed in Today’s Modern Digital Marketing?

Content is everything. Well, almost everything. We know writing, and we are known for our exceptional content. At JAYPAY, we pay attention to every single word, ensuring that the content always resonates with your audience and with the Google overlords. The result you will be getting is that they’ll find, read, share, and revisit. You’re also going to need a superb marketing strategy in order to target the right audience and get noticed.

I bet you’re thinking that this is all you need in order to bring in the leads and sales – which is exactly what you’re looking for, right?


You’re forgetting something, branding. This is where we get the heads turning in your direction and make your brand stand out. At the end of the day, it’s all about getting people interested in your brand and being original. Just like our slogan says: Disrupt or Die.

You need to humanise your brand, and that means making it something that your audience can connect and relate to. Simply put, it’s like trying to convince them that your brand is their best friend whom they’ve known for years – being honest, reliable and relatable.

What Can I Gain from Social Media?

In one word: A LOT! (Okay that’s two words, sue me!)

Social media has become the most influential and important virtual space where the platform isn’t only used for social networking, but is also a great way of digitally advertising your brand and your products.

As Brian Dean says in his great article, the current percentage of people using social media is 56.8% of the world’s total population. That’s why marketers shouldn’t miss out on their chance of social media marketing. Since it’s wide-reaching, it allows you to communicate with customers who have an established relationship with your brand, as well as new, untapped audiences.

At JAYPAY, we help you attract the right customers with the right information at the right time and help you showcase your product or brand to potential customers. We create a posting and sharing schedule to ensure your social media pages are always enriched with engaging, value-added, and conversion-driven content. Each post is actively shared to increase reach and drive sales.

To get to your potential, unreached audience, we know the exact way of how to strike the right balance between organic and paid social media. The way we do so is through strategies that consider niche social networks and the bigger platforms such as Facebook, Instagram, Twitter, Snapchat, Telegram, etc…

How to Choose the Right Colours for Your Brand and Marketing Materials

Here at JAYPAY, we come up with eye-catching, creative designs that stand out. Being original means understanding that there are specific emotions and feelings that certain colours evoke. Choosing which colours are the ideal combination for your marketing and advertising efforts is part aesthetic, part testing and part science. Whether we realise it or not, the colours used in marketing materials are sending a huge message to their target audience all on their own.

We’re now living in a world where emojis have become a legitimate form of communication, so it’s pretty clear that your logo today is more important than ever.

What isn’t so obvious is how much work and strategy we put into designing, whether it’s for your logo or for any online and offline media. It’s important to understand that behind every font, colour, or style of design and illustration we use or recommend, there is rationale.

Our designers ensure that the choices we make in presenting your brand to the world reflect the company we’ve come to know through the creation of your brand strategy. The key is that you need to be instantly recognisable, wherever customers may find you. So, we go beyond ensuring a consistent look and feel to set about making your brand unforgettable.

The Final Word

Our branding strategy provides a fresh perspective on your organization and reveals possibilities for growth. It helps everyone understand exactly why you do what you do, why people want to work with you, and why customers value what you offer.
We have a proven process, and yes, it’s made up of long hours of strategising. Our team is ready to help turn every touchpoint into a highly memorable branded experience.
So, whether you’re looking for an ad campaign that’s attention-grabbing, or a long-term agency partner to help scale your marketing programme, know that you’ve come to the right place.

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